Refinery29 -
26 Jun 2014 00:00

It seems Abercrombie & Fitch is finally taking all of that customer critique to heart. Recently, the company has begun ditching its out-of-touch, mean-girl attitude, rebranding, and, most importantly, revamping its advertising tactics and merchandise. Even the retailer's homepage has done an about-face, doing away with its infamous black-and-white, washboard-stomach-adorned photography in favor of smiling, sun-kissed teens that are a little more relatable, a little more "girl next door." Talk ab...
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